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In 2024, it has not yet begun. The new products in the sanitary ware industry will be put on the turn, and all kinds of sanitary ware products will be filled with our eyes. It also indicates the new trend of the sanitary ware industry market this year and even the future. The release of these new products has also injected new vitality into the development of the health industry.Practicality and environmental protection are still the mainstream of the marketBathroom space is usually relatively small, and the practicality and aesthetics are still the main directions for consumers to consider when purchasing sanitary products. Because of the narrowness of space, it is particularly necessary to condense all basic functions and features together, and to make limited space as much as possible. It looks bigger and more moving.In addition to practicality, we have seen a new trend from some exhibitions. Many bathroom brands have begun to introduce products with no dead ends, better cleanliness, and small “bathroom and toilet integrated” sanitary ware. The realization of these products is not only large. Reducing the utilization rate of bathroom “water” can also turn waste into treasure, allowing “wastewater” to exert its residual heat. The development trend of the general trend of the main body of society requires all industries to apply low-carbon environmental protection in a more important position while designing and applying products. The sanitary industry is no exception.Sanitary companies are beginning to focus on the development of brandFor a long time, the advantages of Chinese sanitary ware companies have focused on the market of medium and low-end products. China has become a world&ampampampampampamp#39s largest producer and consumer of sanitary ware equipment, but foreign brands have almost swept the Chinese high-end sanitary ware market and have taken various measures to seize it. Mid-range product market share.At present, in China&ampampampampampamp#39s sanitary ware industry, in addition to the international brands of high-end markets, there are more than 3,000 local brands, of which 50-100 are large-scale ones. Others are small and medium-sized enterprises. Although there are many domestic sanitary brands, the market does not A company has a market share of 10%, and the monopoly effect of big brands has not yet formed. Small and medium-sized sanitary ware companies started to strengthen their brand awareness and pay attention to brand promotion. Sanitary companies are beginning to focus on the development of branding....
The continuous maturation of the sanitary ware industry and the continuous penetration of the market have led more and more people to start access to bathroom products. The health habits of the Chinese people are slowly being changed, and the low-end market of sanitary ware has become a force that cannot be ignored. After more than two decades of development, the low-end sanitary ware market in China is gradually becoming saturated. In the increasingly competitive environment, sanitary ware companies will face more pressure in the future, and mergers and bankruptcies will become potential threats. Overview of the current status of the sanitary market in ChinaThe low-end sanitary ware market in China is full of many domestic companies, mainly Foshan in Guangdong, Nanping in Fujian, and Tangshan in Hebei. The number of companies in these three regions has reached more than 1,000, indicating that the domestic market is low-end. The competition is really too hot. So what kind of phenomenon is behind this kind of competition? Is this kind of competition conducive to the development of the low-end market?The low-end market in China&ampampampampampamp#39s sanitary wares is already over-saturated. If we do not conduct an industry plan, then in the future, it can be said that there will be a large number of small companies forced to go bankrupt or suffer mergers with other large companies because a market is limited, so it is impossible. Integrate into too many businesses. In this situation, you squeeze me, I squeeze you, and the companies with poor strength will surely disappear in the market. Therefore, the future of oversaturation is the result of the collapse of a large number of enterprises. In order to change the current poor phenomenon in the low-end market, we must rely on the relevant departments to guide the transition of small and medium-sized SMEs that are not well-equipped, or to withdraw from the bathroom market to attack other industries.The sanitary low-end market needs planning and guidance in the futureA typical characteristic of China&ampampampampampamp#39s low-end market is that it depends on price competition. That is to say, everyone is not a product of quality and service, but rather than the product price, the lower the price, the greater the advantage in the low-end market. Because the phenomenon of excessive price competition makes low-end sanitary ware companies get less and less profits, disorderly competition will eventually destroy low-end market companies. * If there is a major crisis in the whole low-end market, it will give foreign companies a major opportunity. If foreign companies take advantage of the opportunity to start acquisition stations to annex small-scale Chinese companies, then rectification or auction will make China&ampampampampampamp#39s low-end market quickly occupied by them. . Then the entire domestic sanitary ware company will show signs of collapse, and foreign companies, especially German giants, will have a smoother road to dominance in China.The future of China&ampampampampampamp#39s low-end sanitary ware market is very bleak. If the industry does not have a leading organization to make practical plans and guidelines, it will be all businesses in the industry if prices do not need to compete. In fact, why is there such a pattern of random competition? It is because the pace of development of Chinese companies is too rapid, so they do not focus on quality and service. They want to make a foreboding on prices, but their profits are shrinking. Only reform and planning are the ways to save China&ampampampampampamp#39s low-end market.A total of quality and service progress, China&ampampampampampamp#39s sanitary development stridesThe share of China&ampampampampampamp#39s sanitary ware in the low-end market is huge. In recent years, the high-end sanitary ware industry has risen. The development of blue and white porcelain sanitary ware, ceramic sanitary ware, and intelligent sanitary ware has promoted independent innovation in the Chinese sanitary ware industry. Among them, whether it is the low-end market or in the high-end market, bathroom product quality is basic, product service is the key, grasp these two points, the development of China&ampampampampampamp#39s sanitary ware will usher in a new situation....
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